Drink up.. An Intro

Have you ever wondered how your favorite coffee shop uses data to know what your favorite drink is?  Well I am here to help with some of the answers, so let’s brew up some data on the largest coffee brand there is. Data is used in Starbucks just like it would be in any other food industry. It is used to collect information about customers, learn who they are, and learn who likes what type of drink. But how does Starbucks create that unique experience for each customer that keeps them returning day after day? Starbucks uses data in so many different ways. Here is a small example before digging deeper. Using consumer data, the coffee chain designed its new line of products to complement the habits it gleaned from its own stores. 

Basically, the company says it talked to its baristas about how customers ordered coffee, lattes and tea while in Starbucks locations and culled several industry reports about at-home consumption. It used that data to create K-Cups and bottled beverages to sell in grocery stores. Other than that Starbucks is using data to generate pliantly of information about their customers. Here are more examples to show all of the ways Starbucks uses big data to learn more about their customer and optimize their company.