Thats a Wrap


Data is strongly correlated to fashion and brings multiple components of a complex industry together. It is really cool to see the big picture through data and learn how and why consumers prefer the clothing they do. Through big data, there is no guessing, merchandisers know exactly what will sell and where without producing more products than are necessary for a certain target market. Big Data is becoming an important part of one of the most intuition-based and unpredictable industry. In a world where clothes become outdated with the release of a new movie or the latest fashion week, even companies like Burberry and Ralph Lauren have resorted to Big Data analysis. The runway at the fashion week, the latest edition of Cosmopolitan — are all losing their charm; designers these days release photos of their exclusive collections on Social Media (Facebook, Twitter, Instagram, Pinterest etc) which helps them know the trends and people’s response before a show. Likes shares and comments are also a form of data that companies use to help understand which clothing is most popular at the time. Not only sales, marketing and advertising become effective too. As of now, we have little idea of how well our billboards are working – but come in action Google Glass, we will be able to collect data on human gaze and hence the popularity of the brand in that area. Also, brands like Burberry are using Big Data to improve its Social Media presence and Customer Engagement.

Data also helps companies to optimize their supply chains so they can now decide what to produce more and should be stocked in inventory while what can be kept for made-to-order or Just-in-Time. Big Data cannot ever entirely redefine fashion industry as it is more of art, innovation and creativity than science and numbers, it definitely is modernizing the way industrialists and brands produce apparels and accessories.


http://bigdata-madesimple.com/forecasting-the-fashion-future-big-data-comes-to-rescue-fashion-designers/