Take A Bite of this

"Take A Bite of This"

Levels to WebFOCUS

In my introduction post we covered how Wendy’s uses data at a store management level, by scheduling employees for different shifts and analyzing lunch rush. I wanted to talk about now how WebFOCUS might be used at a higher corporate level. Corporate executives can through WebFOCUS view anything from high level summaries that reflect all of north America or transaction reports for one particular location.  It is extremely beneficial for a restaurant to be able to view customer satisfaction and food costs all right in one place together.

The vice president of solutions at Wendy’s says.. "WebFOCUS gives management visibility into how the restaurants are operated and managed, and how they compare to other restaurants using benchmark and trend capabilities in the reports. They can analyze why one location is doing better than others, factoring in elements like geographic location, customer satisfaction, and employee training. We can apply best practices from one location to another. This raises the productivity of the whole group."

Having up to date metrics at the touch of your fingertips is essential for restaurant managers, district managers, and all other personnel. Corporate users can drill down regions into restaurants and then view specific sales for per store averages.

Wendy's data analytics team has used WebFOCUS to create function-specific portals, including a District Marketing Plan Portal for the company’s real estate department, HR Portal, and Store Attributes Portal that displays all of Wendy’s locations and attributes such as address, date of remodel, and Wi-Fi availability. Overall WebFOCUS has been a huge success for the Wendy’s team. The main takeaway here is that data is just data unless it is interpreted correctly and in a meaningful way, for corporate level and in store level to make use out of it. By presenting daily data in a simple way for everyone to understand, there is a better work flow at Wendy’s restaurant locations along with corporate level viewing.