Wendy’s chooses a Web
Perspective
We have all had a Wendy’s burger, delicious hot yummy
whatever you use to describe it, you’ll definitely find yourself there if you
have a craving. Wendy’s like most large chain food establishments recently have
shifted over and started using metrics and big data to lead to better decision making
and cut costs.
Wendy’s has currently enlisted in something called WebFOCUS.
This is a business intelligence platform that Wendy’s data analytics team uses
to look at daily food sales metrics and even labor costs. Corporate wide, Wendy’s
now uses WebFOCUS to reduce operating costs. Each individual restaurant can now
gain unique insights through WebFOCUS.
“The system has rolled out to district managers, operations
personnel, and executives at Wendy's headquarters. The company is in the
process of expanding to all managers at its company-owned restaurants. Wendy's
data analytics team has also deployed WebFOCUS for 6,000 franchise restaurant
locations. Approximately 2,500 Wendy's international and domestic franchises
currently use WebFOCUS dashboards, with more franchise locations voluntarily
adopting the new system every month.”
So what’s all that mean? Wendy’s data analytics is changing the
game quite simply. Their old systems were limited to restaurant level, now all
levels of management can view food sales and food service metrics thoroughly
from top to bottom. Information is refreshed at least 6 times a day in order
for restaurant managers to keep close tabs on food metrics and exactly what is
going on.
"They can make labor-scheduling decisions, determine if
they need to prepare more food for the rest of the day, and get an overall
sense of sales," says Trisha Bridger, IT development manager at Wendy's.
A great example of using this data would be analyzing a lunch
rush, right after it happened. This way managers can see what types of food were purchased most frequently, and at what exact times. In the
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